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Case study · Web & AI

Aura Ink Studio

A bilingual website for a tattoo studio in Baraboo, Wisconsin — with an AI assistant that answers clients 24/7 and sends quote requests straight to the right artist.

ClientAura Ink Studio
LocationBaraboo, WI
Year2026
ServicesWeb design · Development · AI · Print
Aura Ink Studio website on a laptop and a phone with the AI assistant open
01 — THE CHALLENGE

Two busy artists, the same questions every day.

Aura Ink opened its doors in 2025 with a strong reputation on Google — but clients kept asking the same things by DM and phone: deposits, walk-ins, prices, aftercare. The studio also needed a legal consent form that works on a phone, and a site that serves both English and Spanish speakers.

The goal: a site that looks as clean as their linework, answers questions on its own, and turns interest into real bookings.

02 — WHAT WE BUILT

One site, working for the studio around the clock.

01

Bilingual site + self-managed gallery

English and Spanish with one click. The artists upload new tattoos from their phone and the gallery updates itself.

02

"Ask Aura" AI assistant

Answers deposits, walk-ins, aftercare and cover-up questions in the visitor's language — using only the studio's real policies.

03

Quote requests to the right artist

The AI turns the conversation into a clear brief. The client adds photos and it lands in the studio inbox, tagged for Sebastián or Cristian.

04

Digital consent & liability waiver

Clients sign on their phone with ID photo and signature. The full signed record is emailed to the studio — nothing is stored on the website.

05

Live Google reviews

Rating, review count and the latest 5-star reviews update automatically from Google.

06

Fast, secure & findable

Optimized images, security headers, spam protection, local SEO and a weekly AI summary of what clients are asking.

The Ask Aura assistant answering a client about a fine line floral tattoo
The assistant helps shape the idea and never makes up prices.
Quote request form inside the chat with an AI-written summary
One tap turns the chat into a quote request for the artist.
Live Google reviews section on the Aura Ink Studio website
Live Google reviews — always up to date, no manual edits.
Aura Ink Studio website on a phone
Designed mobile-first — most clients find the studio from their phone.
Acrylic NFC counter sign made by ARTUP for Aura Ink Studio
Also by ARTUP for Aura: an acrylic NFC counter sign that opens their links with a tap.
03 — RESULTS

Built to bring in clients, not just to look good.

5.0 ★176 Google reviews shown live
24/7answers in English & Spanish
4×lighter main image — faster on phones
0paper consent forms
Built with NetlifySanity CMSGoogle GeminiGoogle PlacesResendSquare Appointments

Want a site that works this hard for your business?

Bilingual websites, AI assistants and the printed pieces that go with them — all from one studio.